Future-proof Your Marketing—Winning in a Changing World
Wednesday, August 29, 2018
1:00 p.m. Mountain time (MT) / 3:00 p.m. Eastern time (ET)
Program Description
Mr. Frederiksen will address today’s changing marketplace and what firms are doing to survive, thrive, and position themselves for future success. Here are the topic that will be addressed:
- Automation—Automation is driving commoditization. Learn what others are doing to add greater value to their offering.
- Changing buyer behavior—Today’s buyers are more demanding than ever. The fastest growing, most profitable firms are using continuous research and learning to stay ahead of a rapidly moving market.
- Expectations of transparency—Buyers are going online and using social media to go further in the selection process before they contact a firm. Firms need to be transparent and demonstrate value in all channels to avoid getting ruled out before an initial conversation.
Learning Objectives
After completing this webinar, attendees will be able to:
- Identify specific threats to the future of the financial and accounting industry
- Explain how the buyer of yesterday differs from the buyer of today and tomorrow
- Recognize the importance of developing and maintaining a robust digital presence
Who Should Attend
CEOs, CPAs, attorneys, practitioners, consultants.
Presenter(s)
Lee Frederiksen
Lee Frederiksen is an award-winning marketer, Visible Expert®, and renowned business strategist who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a marketing firm for the professional services industry, he draws on his PhD in behavioral psychology and his entrepreneurial experience as CEO of three successful firms to help clients achieve high growth and profitability.
Mr. Frederiksen's breakthrough research on marketing and business growth has made him a recognized name in the marketing industry, and he has been quoted in a number of mainstream publications, including
Fortune, The New York Times, USA Today, The Wall Street Journal, Entrepreneur, Business 2.0, and
Advertising Age, as well as numerous trade and professional journals. His research also forms the basis for his six highly acclaimed books on the topics of organizational growth, marketing, and business strategy.
CPE Credit
| Program Level: Overview: Learning activity level that provides a general review of a subject area from a broad perspective. |
Prerequisites: None |
Advanced Preparation: None |
| Delivery Method: Group Internet-Based |
CPE Credits: One (1) Hour |
Fields of Study: Communications and Marketing) |
Non-Member $180
Member $162
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